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How to use Tiktok for business

Are you a business owner looking to reach a younger, tech-savvy audience? TikTok may be the perfect platform for you. With over 2 billion downloads worldwide and a user base primarily made up of Gen Z and younger millennials, TikTok has quickly become one of the most popular social media apps. In this guide, we’ll show you how to use TikTok for business and all the different ways you can leverage this platform to promote your brand and drive sales.

Setting Up Your TikTok Business Account

Before you can start using TikTok for business, you’ll need to set up a business account. Here’s how to do it:

  1. Download the TikTok app from the App Store or Google Play Store and create a personal account.
  2. Go to your profile and click on the three dots in the top right corner to access your settings.
  3. Scroll down to the «Business Settings» section and click on «Create a Business Account.»
  4. Fill out the necessary information, including your business name, contact information, and website. Make sure to select «Yes» when asked if you want to use the account for business purposes.
  5. Agree to the terms and conditions and click «Create Account.»

Once you’ve set up your business account, you’ll have access to all the same features as a personal account, as well as some additional business-specific tools. These include analytics, the ability to run ads, and the option to add a «Contact» button to your profile that allows users to easily get in touch with you.

Creating Engaging TikTok Content

Now that you have a TikTok business account, it’s time to start creating content. TikTok is known for its short-form, highly creative videos, so it’s important to come up with ideas that will grab users’ attention and keep them engaged. Here are a few tips for creating great TikTok content:

  • Keep it short and sweet: TikTok videos are typically 15 seconds to 1 minute long, so keep your content concise and to the point.
  • Use popular music and sound bites: TikTok is all about lip syncing and dancing to popular songs, so consider using popular music or sound bites in your videos to make them more relatable and catchy.
  • Incorporate trends and challenges: TikTok is full of viral trends and challenges that users love to participate in. Consider jumping on a popular trend or creating your own challenge to get more visibility and engagement.
  • Show off your brand’s personality: Use your TikTok content to showcase your brand’s personality and values. Whether it’s through funny or heartwarming videos, make sure your content reflects your brand’s unique voice.

Using Hashtags and Influencers

Hashtags and influencers are two powerful tools for getting your TikTok content seen by a wider audience. Here’s how to use them effectively:


TikTok, like most social media platforms, uses hashtags to categorize and organize content. By using relevant hashtags in your TikTok posts, you can make it easier for users who are searching for specific topics to find your content. Here are a few tips for using hashtags on TikTok:

  • Use a mix of popular and niche hashtags: Popular hashtags like #tiktok will give you more visibility, but using niche hashtags that are specific to your industry or target audience can help you reach a more targeted group of users.
  • Create branded hashtags: Consider creating a branded hashtag for your business and encouraging your followers to use it when sharing content related to your brand. This can help you track user-generated content and build a community around your brand.
  • Use relevant hashtags in your profile: In addition to using hashtags in your TikTok posts, you can also include relevant hashtags in your profile description to make it easier for users to find you when searching for specific topics.


TikTok influencers are users with large followings who have the ability to influence their followers’ purchasing decisions. Partnering with TikTok influencers can be a great way to get your brand in front of a new audience. Here are a few tips for working with TikTok influencers:

  • Do your research: Make sure to do thorough research on potential influencers before reaching out to them. Look for influencers who have a genuine interest in your industry and whose values align with your brand.
  • Be clear about your goals: Before you start working with an influencer, make sure to clearly communicate your goals for the partnership. This will help ensure that both you and the influencer are on the same page and working towards the same objectives.
  • Offer value: Influencers are more likely to work with you if you can offer them value in return. This could be in the form of payment, but it could also be through product giveaways or other perks.

Running TikTok Ads

In addition to organic content and influencer partnerships, you can also use TikTok’s advertising platform to reach a wider audience. TikTok offers a variety of ad formats, including in-feed ads, branded hashtag challenges, and branded effects. Here are a few tips for running successful TikTok ads:

  • Define your target audience: Before you start running ads, make sure to define your target audience and choose your ad targeting options accordingly. This will help ensure that your ads are being shown to the right people.
  • Test different ad formats: TikTok offers a variety of ad formats, so make sure to test out a few different options to see which ones perform the best for your business.
  • Use strong call-to-actions: Make sure to include a clear call-to-action in your TikTok ads to encourage users to take the desired action, whether it’s visiting your website or making a purchase.
  • Measure your results: Use TikTok’s analytics to track the performance of your ads and make any necessary adjustments to optimize their effectiveness.


TikTok can be a powerful platform for businesses looking to reach a younger, tech-savvy audience. By setting up a business account, creating engaging content, utilizing hashtags and influencers, and running ads, you can effectively use TikTok to promote your brand and drive sales. With its constantly evolving features and trends, it’s important to stay up-to-date and adapt your strategy as needed to make the most of TikTok for your business.


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